Table of Contents
A. Synopsis
A1. Business Identification
A2. Mission, Goals and Objectives
A3. Keys to Success
B. Company Summary
B1. Industry History
B2. Legal Form of Ownership
B3. Location and Facilities
B4: Management Structure
B5. Products and Services
C. Market Analysis
C1: Target Market
C2: Industry Analysis
C3: Competitive Analysis
D. Market Strategy
D1: 4Ps. Discuss the pricing, product, promotion and distribution
D2: Price List
D3: Selling Strategy
D4: Sales Forecast
E. Implementation Strategy
E1. Overall Strategy
E2. Implementation
E3. Control Plan
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